Social networking has become a fundamental sales and service component for many business owners. If you haven’t yet looked into the social media revolution to help grow your business, you could be missing some opportunities. Here are just some of the advantages of social media platforms and how these sites can help you run a more efficient business.
Many business owners participate in social network groups as another participant. Being active and sharing your expertise in large groups where people might find your product of interest helps build credibility and generate leads. For example, a divorce attorney who provides basic advice to a custody group could get a lot of business from the group if he is credible, not always in sales mode and people find his advice helpful.
Testimonials and positive ratings are key factors for other online friends inquiring about how your company can help them. Additionally, many people post online when they are seeking recommendations for anything and everything. If someone asks for the best roofer in the city, a list of the best is going to come from that person’s network. If you have a social media page, your customers can link it as part of the recommendation.