Having access to all those customers helps you boost traffic, particularly for new site content. When you post a new blog or update your homepage, it can take a while to get traction with Google. That means very few customers will know the new content is there until the next time they’re searching for your product or service.
Social media posts provide an opportunity for the public to find your new web content and click through to your site. And because those posts will primarily show up in the feeds of followers and people interested in your product, that traffic is typically very targeted. It won’t just boost your traffic numbers — it will bring in the type of visitors you want to attract.The results can be dramatic. We’ve seen a single link on Reddit drive over 20,000 visitors in one weekend, and StumbleUpon links increase daily page views from single digits take to hundreds. Who wouldn’t want to capitalize on that?
What products are they buying and why?
What hobbies do they have?
What kinds of posts do they love to share?
What websites do they visit?
These insights have obvious marketing benefits. When you understand your customers, you can write better content and more compelling posts, which leads to more traffic. But the benefits can sometimes go far beyond marketing, helping you identify customer pain points, improve sales conversions and even refine your product strategy.
But customers don’t want to be pitched to — they want authentic engagement.
When you stop seeing social as a way to pitch your customers and start seeing it as a way to connect with them, it can transform your brand. You help customers by answering their questions, entertain and inform them with relevant content and even form bonds over shared interests.
You’ll build connections with industry leaders and influencers., providing great stories for reporters, top notch products for promoters and interesting topics for experts to share with their followers. Over time, you’ll become more than a brand — you’ll be a part of a community.
And that comes with serious ROI. Exposure brings in new leads. Over time, those leads become followers, followers become customers and customers become dedicated brand promoters, continuing the cycle.