Not surprisingly, when you stay in front of your customer base, they’re more likely to buy from you when they need the products you sell, but social media marketing does far more than increase brand presence. You can influence customer buying decisions at multiple points along the sales funnel, from amplifying the reach of white papers and blogs targeting top of funnel, to answering customer questions and addressing pain points, to incentivizing buyers with coupon codes.
This strategy can also be valuable for customers who tweet about your brand, but may not be familiar with a new product or use case.By reaching out to them with new information, you can not only influence a sales decision, but also show customers how your brand is growing to better meet their needs.
If you use this strategy regularly, it can greatly increase your brand’s reach. Your answers to common questions will come up in Google search, as well as in particular social channels. Other users will start to link to your posts or refer friends and colleagues to your social media team when they have questions. And new leads, impressed with your helpful information, will be more likely to visit your site and purchase your products. All without ever asking anyone to buy!
With boosted posts, you have a lot more control over when your message gets amplified, which means you can spend your advertising budget more strategically on the posts that matter most to your audience. Through targeted boosted posts, we’ve been able to send traffic via Facebook and Pinterest for as little as $0.12 per click. At the low end, that’s ten times more traffic per dollar of spend than you get from AdWords
With all the work that goes into marketing and growing your business, getting a chance to build real connections with customers is incredibly rewarding. And when that one perfect tweet goes viral, or that Q&A session brings in a big traffic boost, you’ll feel like a rock star!